Brown & Brown Insurance is a leading insurance brokerage firm specializing in risk management. They offer a broad range of insurance and reinsurance products, risk management services, employee benefits, and managed healthcare solutions. Their target audience includes businesses, corporations, governmental institutions, and individuals. The company's unique selling proposition is its ability to provide personalized, boutique-like service while leveraging its extensive resources as a large brokerage firm, offering a competitive edge through disciplined and meritocratic practices[1][3][4].