B-Stock is a B2B marketplace specializing in returned and overstock inventory from top retailers and brands. They offer direct access to merchandise across various categories and conditions, facilitating bulk purchases through auctions and direct sales. Their target audience includes resellers, small businesses, and entrepreneurs seeking discounted inventory. The unique selling proposition (USP) is providing a platform for businesses to source high-volume, high-quality inventory at competitive prices, with features like B-Stock Blue for faster shipping and optimized fulfillment[2].