BT Financial is a leading Australian wealth management company, offering services in investment, superannuation, retirement income products, financial advice, private banking, and insurance solutions[2][5]. Their target audience includes financial advisers and individuals seeking wealth management solutions[1][2]. BT's unique selling proposition is its commitment to responsible investment, integrating environmental, social, and governance (ESG) factors into investment decisions, providing customers with sustainability scoring tools to make informed choices[5]. This approach helps BT stand out by focusing on long-term value and sustainable growth for its clients.