BTS Asset Management, founded in 1979, is a risk management firm specializing in traditional assets with a nontraditional approach. They offer tactical fixed income and equity management services, focusing on managing losses during downturns and capitalizing on rising markets[1][5]. Their target audience includes investors seeking risk-managed portfolios, particularly baby boomers nearing retirement[1]. The unique selling proposition is their long-term experience and stability in managing through various market cycles, providing a disciplined risk management strategy[1][2]. Despite mixed performance ratings, BTS emphasizes its commitment to serving investor needs[2][3].