buddy UniCredit is an online banking service offering 24/7 access to financial products such as current accounts, insurance, financing, loans, and consulting services. It targets individuals seeking convenient online banking solutions. The unique selling proposition is its user-friendly interface and comprehensive services accessible anytime, making it a one-stop-shop for financial needs. The service is designed to simplify banking processes, providing a seamless experience for customers. It does not appear to be directly related to buddybank, another UniCredit initiative, which focuses on mobile-only banking with additional lifestyle services like concierge assistance[4].