The Buffalo Sabres are a professional ice hockey team based in Buffalo, New York, competing in the NHL's Eastern Conference. They offer entertainment through hockey games and events, targeting local and national sports fans. Their unique selling proposition is their rich history and community engagement, including hosting significant events like the NHL Combine and World Junior Championships. The team is owned by Terry and Kim Pegula, who manage multiple sports franchises through Pegula Sports and Entertainment, enhancing their brand presence and community involvement.