Builders is a mutual insurance company specializing in construction and casualty insurance. They offer Workers' Compensation, General Liability, Property, Umbrella, and Builders Risk Insurance through independent agents. Their target audience includes construction businesses, retail, service providers, office professionals, and light manufacturing companies. The unique selling proposition is their expertise in complex construction risks, high-touch service platform, and financial stability, with an A rating from AM Best. Their brand identity emphasizes stability and trust, reflected in their tagline "Insurance Built Strong"[1][2][4].