Bunnings is a leading Australian retailer of home improvement and outdoor living products, operating in Australia and New Zealand. They offer a wide range of products and services, including DIY workshops, in-home installations, and community events like sausage sizzles. Their target audience includes DIY enthusiasts, builders, and commercial tradespeople. Bunnings' unique selling proposition is its commitment to providing the "lowest prices" alongside extensive product offerings and community engagement, making it a household name in Australia. The company's strong brand presence and community involvement set it apart in the market[1][3][5].