BuoyFi empowers Americans to manage medical debt by offering personalized financial plans. Their services include a BuoyFi Calculator that suggests affordable settlements and payment plans based on income and debt. The platform aims to help users negotiate with creditors and save for future medical expenses. BuoyFi's target audience is individuals struggling with medical debt. Their unique selling proposition is providing scalable, customized debt management solutions, leveraging decades of experience in healthcare and finance to help users achieve financial wellness. Currently, some services like BuoyFi Savings and Payments are under development[1][3].