Bupa Global offers international private health insurance to individuals, families, and businesses, providing access to a global network of specialists and private hospitals. Their services include premium health plans, direct access to medical care, and a 24/7 helpline. The target audience includes expatriates, international workers, and global businesses. The unique selling proposition is the comprehensive coverage and seamless access to high-quality healthcare worldwide, supported by a user-friendly platform like MembersWorld for managing policies and claims. This positions Bupa Global as a leader in international health insurance solutions.