Burroughs, Inc. is a leading IT services and consulting company specializing in payment and transaction automation, unattended self-service technology, and robotic automation systems. They offer lifecycle management services for these technologies across North America, ensuring high uptime and availability. Their target audience includes financial institutions and retail sectors. The unique selling proposition (USP) of Burroughs is its comprehensive service coverage and expertise in managing diverse technology fleets, providing unparalleled support and reliability across multiple endpoints[1][5].