Burton & Company is an insurance agency offering services for individuals, families, and businesses. They provide a wide range of insurance products, including auto, life, health, and commercial insurance[1]. However, the company is now part of USI Insurance Services, enhancing its capabilities with a broader network of risk management experts[5]. Their unique selling proposition lies in providing comprehensive insurance solutions supported by a large team of experts, offering personalized local service with global reach. The target audience includes businesses and individuals seeking diverse insurance options.