Business South Bank (BSB) is a membership-based organization representing the South Bank precinct in Brisbane. It focuses on advocacy, networking, and communications to position the area as a vibrant world-class precinct. BSB offers opportunities for members to network, collaborate, and stay informed about local developments. Its target audience includes over 180 organizations in the precinct. The unique selling proposition is providing a collaborative voice and support for sustainable business practices, enhancing the local business community's growth and influence. BSB promotes arts, culture, and responsible business practices, fostering a thriving business environment[2][3].