BUSSQ Super is an industry super fund catering to workers in the building, construction, and civil industries, though anyone can join. They offer superannuation services and tailored insurance for high-risk jobs. Their unique selling proposition is that profits are returned to members, unlike funds that pay shareholders or commissions. BUSSQ provides personalized customer service and long-term investment returns, aiming to help members achieve financial goals. Their target audience is primarily construction workers, but they are open to anyone seeking a member-focused super fund[1][3][4].