The British Vehicle Rental and Leasing Association (BVRLA) is a UK trade body established in 1967, representing companies involved in vehicle rental, leasing, and fleet management. It sets industry standards, provides a conciliation service for disputes, and offers resources like the Fair Wear & Tear Guide. The BVRLA's target audience includes its member companies and consumers using these services. Its unique selling proposition is ensuring professionalism and fairness in the industry through mandatory codes of conduct and regulatory compliance, providing customers with reassurance of high standards. The association also engages in policy lobbying and industry advocacy.