C. Hoare & Co. is the UK's oldest privately-owned bank, founded in 1672. It offers bespoke banking services tailored to individual needs, focusing on deep personal relationships and long-held values. The bank caters to the wealthy, providing highly personalized services unavailable at larger banks. Its unique selling proposition is its commitment to family ownership and traditional values combined with modern banking technology. The bank emphasizes sustainability, as seen in its eco-friendly initiatives, and has been certified as a B Corporation, highlighting its commitment to social and environmental responsibility[1][2][3][4].