CAA Niagara is a not-for-profit membership organization offering roadside assistance, insurance, travel services, and rewards to over 130,000 members in the Niagara Region[2][3]. Their services include auto, home, travel, and life insurance, as well as travel planning and roadside assistance[2][3]. The target audience is individuals and families in the Niagara area seeking comprehensive automotive and travel solutions. The unique selling proposition is their commitment to road safety, enhanced by technologies like HAAS Alert, which provides real-time alerts to drivers when roadside assistance is in progress, improving safety for both responders and motorists[4].