CAA North & East Ontario provides emergency roadside assistance, travel, and insurance services to its members. It serves areas including Ottawa, Sudbury, Thunder Bay, and North Bay. The company's target audience is motorists and travelers seeking reliable assistance and benefits. Its unique selling proposition is offering trusted roadside service and advocating for consumer safety, making it a trusted lifestyle brand. Services include roadside assistance, travel planning, and insurance options, all designed to enhance members' safety and convenience on the road and during travel[1][3][4].