CAA Saskatchewan is a non-profit organization offering membership services, insurance, travel planning, and automotive assistance. Their services include roadside assistance, home and auto insurance, travel insurance, and vacation planning[1][2]. The target audience is motorists and travelers in Saskatchewan. The unique selling proposition is their comprehensive roadside assistance available 24/7, combined with advocacy for traffic safety and environmental programs[2][3]. With over 185,000 members, CAA Saskatchewan emphasizes leadership, integrity, and customer service[1][3].