CAA-Quebec is a non-profit organization offering roadside assistance, insurance, travel services, and financial products. It serves over 1.1 million members in Quebec, focusing on road safety advocacy and consumer interests. The company's unique selling proposition is its comprehensive assistance services, providing peace of mind through a human-centered approach. Its target audience includes Quebec residents seeking reliable automotive and travel solutions. Services include roadside assistance, travel planning, home and auto insurance, and financial services, all designed to enhance daily life and travel experiences for its members.