CABI (Centre for Agriculture and Bioscience International) is an intergovernmental, not-for-profit organization focused on improving lives by solving agricultural and environmental issues. They provide scientific expertise, information, and tools to address problems like crop losses and biodiversity threats. Services include projects like PlantwisePlus and the BioProtection Portal, which support sustainable agriculture practices. Target Audience: Smallholder farmers, policymakers, and scientists in developing countries. Unique Selling Proposition (USP): CABI's intergovernmental status and global network enable them to deliver impactful, evidence-based solutions that combine scientific research with practical application, enhancing food security and environmental sustainability worldwide[1][3][5].