CAFOD, the Catholic Agency for Overseas Development, is an international development and relief charity. It serves as the official aid agency of the Catholic Church in England and Wales, focusing on tackling global poverty and promoting justice. CAFOD works through local partners to provide emergency response and long-term development programs. Its target audience includes vulnerable communities worldwide. The unique selling proposition is its extensive global network through the Catholic Church, allowing it to reach remote areas effectively. Services include fundraising, volunteering, and campaigning for global justice, inspired by Gospel values and Catholic social teaching[1][3][5].