Cake by VPBank is Vietnam's first full-service digital bank, launched in January 2021. It offers a range of financial services including payment, savings, lending, micro-investments, and credit cards, all accessible through a mobile app with AI-driven processes[1][2]. The bank targets young, digitally savvy consumers, integrating with the Be ride-hailing app to reach a broader audience[3]. Its unique selling proposition is the ease of use, allowing users to open accounts in minutes and enjoy lifetime free services[2]. Cake is recognized for its innovative technology and customer experience[5].