CalBank PLC is a commercial bank in Ghana, offering services in treasury management, business banking, retail banking, and brokerage. They provide classic and specialized banking products like leasing, mortgage loans, and consumer loans through 33 branches[1][3]. Their target audience includes large corporations, high net worth individuals, NGOs, and SMEs[3]. The unique selling proposition is their comprehensive financial services tailored to diverse customer needs, supported by innovative mobile apps[2]. This combination allows CalBank to build a solid financial future for its customers across various demographics.