CalFlowers is the California Association of Flower Growers & Shippers, a leading floral trade association. It provides transportation benefits, including discounted shipping rates with carriers like FedEx and GLS, and supports industry initiatives to promote flower consumption. CalFlowers serves flower growers, wholesalers, retailers, and suppliers across all 50 states. Its unique selling proposition is offering deeply discounted shipping rates without minimum volume requirements, making it accessible to both small and large businesses. This helps members compete effectively in the national market while promoting the floral industry's growth.