Calgary Arts Development (CADA) is a non-profit organization that supports and strengthens the arts in Calgary. It provides grant investments to arts organizations and artists, facilitates a public art program, and offers community resources. The target audience includes local artists, arts organizations, and the broader community. CADA's unique selling proposition is its commitment to equity, diversity, inclusion, and accessibility, particularly in engaging Indigenous voices and underserved communities. This approach fosters meaningful connections between artists and communities, reflecting Calgary's diverse stories and values[1][3].