The Calgary Food Bank provides emergency food support to individuals and families in crisis, serving as the city's main charitable food hub. Services include distributing emergency food hampers, which contain fresh produce, protein, and dry goods. The target audience includes those facing food insecurity, such as families, single parents, children, and seniors. The unique selling proposition is its community-driven model, relying heavily on community support and donations to operate, with a focus on accessibility and client-centered care. For every dollar donated, the Calgary Food Bank can distribute $3.50 worth of food[1][2][4][5].