Calgary Municipal Land Corporation (CMLC) is a public land development corporation owned by the City of Calgary. It focuses on urban renewal and infrastructure development, particularly in the Rivers District. CMLC's services include land management, infrastructure projects, and community revitalization. Their target audience includes local communities, businesses, and government entities. The unique selling proposition is their innovative approach to city-building through placemaking and the use of the Community Revitalization Levy (CRL) funding mechanism, which enables them to drive economic growth and enhance urban spaces. This approach fosters community engagement and sustainable development.