California Bank & Trust (CB&T) is a full-service bank offering consumer, commercial, and wealth management services. It operates over 80 branches across California and is a subsidiary of Zions Bancorporation. CB&T provides services such as business digital banking, acquisition financing, and specialized banking solutions. Its target audience includes individuals, businesses, and communities in California. The unique selling proposition is its personalized approach, local decision-making, and customized financial solutions, which help build lasting relationships and strengthen communities. This approach allows CB&T to champion the growth of California's economy through tailored banking services[1][3][5].