The California Department of Financial Protection and Innovation (DFPI) protects consumers and oversees state-licensed financial institutions, including banks, credit unions, and nonbank lenders. Services include regulation, enforcement, and consumer education to prevent financial fraud and scams. The target audience is California consumers and businesses. The unique selling proposition is its comprehensive approach to consumer protection, combining regulation with innovation, making it a national model for consumer financial protection. The DFPI's mission is to ensure a healthy financial marketplace while promoting fair business practices[1][2][5].