The California Department of Fish and Wildlife (CDFW) manages and protects California's diverse fish, wildlife, and plant resources, along with their habitats. Services include regulatory enforcement, habitat restoration, and management of recreational, commercial, scientific, and educational activities. The target audience includes Californians, outdoor enthusiasts, and environmental stakeholders. The unique selling proposition is CDFW's comprehensive approach to conservation, balancing human needs with environmental protection, and its role in enforcing state laws related to wildlife and natural resources. Visit their website at [http://www.wildlife.ca.gov](http://www.wildlife.ca.gov) for more information.