The California Housing Finance Agency (CalHFA) provides financing and programs for low- to moderate-income renters and homebuyers, focusing on equity. Services include down payment assistance, first mortgage loans, and affordable multifamily rental housing financing. The target audience is first-time homebuyers and low-income families. CalHFA's unique selling proposition is its self-supported model, not relying on taxpayer dollars, while offering below-market interest rates and specialized assistance programs like the Building Black Wealth initiative. This approach helps underserved communities access affordable housing options.