CalSavers is a state-sponsored retirement savings program for California's private sector workers without access to a workplace retirement plan. It offers automatic enrollment, payroll deductions, and a range of investment options with no employer fees or fiduciary liability. The target audience includes employees and employers in California, particularly small businesses. The unique selling proposition is its simplicity and cost-effectiveness for employers, allowing them to facilitate retirement savings without administrative burdens. CalSavers aims to improve retirement security for Californians by making savings accessible and easy to manage[1][3][5].