Caltech Employees Federal Credit Union (CEFCU) is a financial institution serving the California Institute of Technology community and its affiliates. It offers services like savings accounts, loans, credit cards, and real estate financing. CEFCU's target audience includes Caltech employees and their families. A unique selling proposition is its high savings rates, often six times the national average, and personalized services tailored to the Caltech community. CEFCU provides wildfire relief assistance and special loan programs, showcasing its commitment to supporting members during financial hardships[1][4].