Cambridge Trust is a 133-year-old Massachusetts-based bank offering comprehensive banking and wealth management services to consumers and businesses. Their services include private banking, wealth management, investment management, and trust and estate services[1][3]. The target audience is diverse, encompassing individuals and businesses of all sizes. The unique selling proposition (USP) is personalized client service, local decision-making, and a strong focus on wealth management capabilities[1][3]. Following a merger with Eastern Bank, Cambridge Trust continues to operate under its brand, enhancing its capabilities and financial strength[2][3].