The Camping and Caravanning Club is a UK-based not-for-profit organization founded in 1901. It offers camping services, operating nearly 100 club sites and over 1,100 certificated sites across the UK[1]. The club provides exclusive discounts to members, who can save up to 30% on site fees[3]. The target audience includes camping and caravan enthusiasts. The unique selling proposition is the club's extensive network of sites and its non-profit model, which reinvests earnings to enhance member experiences[4]. This setup allows for affordable, accessible, and enjoyable outdoor experiences for members.