The Canada Deposit Insurance Corporation (CDIC), also known as Societe d'assurance-depots du Canada (SADC), is a federal Crown Corporation that provides deposit insurance to protect Canadians' savings in case of bank failures. CDIC insures eligible deposits up to $100,000 per category at member institutions, covering various accounts like savings, RRSPs, and TFSAs. Their target audience includes Canadian depositors and financial institutions. The unique selling proposition is automatic, free insurance that enhances financial stability and consumer confidence. Services include deposit protection and resolution planning for failed institutions[1][2][3].