Canada Life Assurance Europe plc is a subsidiary of Canada Life, offering insurance, investment, and retirement solutions. They provide traditional mortality, structured, and longevity reinsurance solutions for life insurers in Europe and the U.S. Their target audience includes individuals and families seeking financial security. The unique selling proposition (USP) is their comprehensive range of financial products and services, backed by a legacy of stability and expertise, allowing customers to secure their financial futures effectively. Their operations are supported by asset management teams dedicated to stewarding customer investments.