Canada Life (Canada Vie) is a leading insurance and financial services company. It offers a wide range of products including life insurance, disability insurance, investments, and retirement solutions for individuals, families, and businesses in Canada and internationally[1][3][5]. Their target audience includes Canadians seeking financial security and wealth management. The unique selling proposition is their comprehensive suite of financial products and services under a unified brand, following the amalgamation of Great-West Life, London Life, and Canada Life[1][3]. This integration provides customers with streamlined access to diverse financial solutions.