The Canadian Academic Accounting Association (CAAA) is an organization dedicated to advancing accounting research and education. It offers services such as annual conferences, publications like Contemporary Accounting Research and Accounting Perspectives, and educational resources like the Accounting Perspectives case library. The target audience includes educators, professionals, and researchers in accounting. The unique selling proposition is its commitment to fostering a community that creates and communicates accounting knowledge in the public interest, emphasizing integrity, diversity, and innovation. The CAAA also provides awards like the Haim Falk Award to recognize scholarly achievements.