The Canadian Association of University Business Officers (CAUBO) is a premier organization serving university business officers and administrators in Canada. It offers resources, conferences, and networking opportunities to support financial sustainability and best practices in higher education. CAUBO's target audience includes business officers and administrators at Canadian universities. Their unique selling proposition is providing a platform for collaboration and professional development tailored specifically to the Canadian higher education sector, enhancing financial management and strategic planning. Services include an annual conference, financial sustainability surveys, and an online marketplace for corporate members[1][3][5].