The Canadian Bankers Association (CBA) is a trade association representing over 60 domestic and foreign banks in Canada. It advocates for its members' interests, promotes a stable banking system, and contributes to public policy development. The CBA supports financial literacy and consumer education initiatives. Its target audience includes banks, policymakers, and consumers. The unique selling proposition is its role as a unified voice for the Canadian banking industry, promoting economic growth and stability while ensuring regulatory compliance and innovation. The CBA's services include advocacy, information resources, and networking opportunities for its members.