The Canadian Credit Union Association (CCUA) is a national trade association for credit unions in Canada, excluding Quebec. It provides services such as advocacy, research, education, and professional development to support the success of its member credit unions and caisses populaires[1][3]. The target audience includes credit unions and their stakeholders. CCUA's unique selling proposition is its commitment to cooperative values and community-focused financial services, emphasizing advocacy and support for the credit union sector to enhance community welfare[3][5].