The Canadian Federation of Independent Grocers (CFIG) is a non-profit trade association founded in 1962. It supports over 6,900 independent grocery retailers across Canada by providing operational excellence programs and fostering relationships with suppliers. CFIG advocates for its members at all government levels, influencing policies like food safety and nutritional labeling. Services include trade shows like Grocery Innovations Canada and Grocery & Specialty Food West. The target audience is independent, franchised, and specialty grocers. CFIG's unique selling proposition is its strong advocacy and networking opportunities tailored specifically for independent grocers.