The Canadian Finance & Leasing Association (CFLA) represents Canada's asset-based financing, vehicle, and equipment leasing industry. It provides industry advocacy, research, and professional development services to its members. CFLA's target audience includes businesses and consumers seeking alternative financing options. The association offers educational programs like the Canadian Lease Education On-demand (CLEO) and conducts research surveys to support industry intelligence. CFLA's unique selling proposition is its role as a leading advocate and information hub for asset-based financing, complementing traditional lending by focusing on asset value rather than customer net worth[1][3][5].