Canadian Financial is a fintech platform offering a wide range of financial services, including traditional and alternative lending, mortgages, and financing solutions. They provide services such as home improvement financing, invoice factoring, equipment leasing, and more, catering to both prime and subprime customers. Their target audience includes individuals and businesses across Canada. The unique selling proposition is their comprehensive suite of financial services, offering simplicity and convenience by providing multiple solutions under one platform, which simplifies the process for customers and businesses alike[2].