The Canadian Investor Protection Fund (CIPF) is a not-for-profit organization that protects investors from losses due to the insolvency of investment firms. It offers coverage up to $1 million for eligible accounts, including securities and cash, but excludes crypto assets[1][3]. CIPF's target audience includes clients of member firms, which are investment and mutual fund dealers[5]. The unique selling proposition is its comprehensive protection against firm insolvency, distinct from other financial protections like CDIC[1]. CIPF does not protect against investment losses due to fraud or poor advice[1].