The Canadian Marketing Association (CMA) is a national not-for-profit trade association established in 1967. It serves as the voice of marketing in Canada, advocating for best practices and self-regulation. The CMA offers professional development opportunities, including the Chartered Marketer designation, conferences, and educational resources. Its services include a Do Not Contact service and a customer complaint resolution program. The target audience includes marketers across various sectors. The unique selling proposition is its comprehensive Code of Ethics & Standards, which sets benchmarks for responsible marketing practices, ensuring transparency and consumer protection.