The Canadian Meat Council (CMC) is a trade association representing Canada's federally licensed meat packers, processors, and suppliers. It advocates for the industry's interests, focusing on trade support, regulatory competitiveness, stakeholder engagement, and member services. CMC provides evidence-based advocacy, regulatory guidance, and access to industry resources. Its target audience includes meat industry professionals and companies. The unique selling proposition is its role as a trusted authority on meat-related issues, enhancing Canada's global meat competitiveness and ensuring a safe and sustainable meat supply chain. CMC's services support industry growth and regulatory compliance.