Canadian Western Bank (CWB) is a diversified financial services organization based in Edmonton, Alberta. It offers a range of personal and commercial banking products, including chequing accounts, credit cards, savings accounts, and mortgages. CWB also provides wealth management, trust services, and equipment leasing. The bank targets businesses and individuals across Canada, focusing on Western Canada. Its unique selling proposition is personalized service and competitive rates, especially through its virtual banking division, Motive Financial, which offers higher interest rates for online banking customers. CWB's services are tailored to meet the unique financial needs of its clients.